Twitter Eyeing 'Promoted Trends'?
According to Peter Kafka at All Thing D, Twitter is considering another revenue-generating initiative besides its already announced in-stream advertising.
The idea, Kafka says, is to offer “promoted trends” to advertisers. The way it would likely work is that an advertiser could choose a term that would appear on twitter’s homepage in the “trending topics” area.
Clicking on that term would call up a Twitter search results page, which would feature that advertisers’ “Promoted Tweet” at the top of the results.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in