Twitter And Everyday Health Launch Global Real-Time Content Partnership "HealthBeat"
Social healthcare is the hot button topic of the year, and Twitter is scientists and sociologists’ dream as a petri dish of research data.
Twitter has helped track flu outbreaks, source vaccine research, and fight obesity in kids.
And companies are paying attention. Twitter and Everyday Health, Inc., a comScore Top 50 media company creating original health and wellness content, have announced a global content partnership to provide real-time health information and breaking news to the Twitter community.
Titled HealthBeat – not to be confused with VentureBeat’s health care conference – the joint product will be composed of promoted tweets linking to Everyday Health’s news, expert advice, videos or tools that users can leverage as their first line of defense against heath matters like a flu outbreak, SARS, or even mental health issues following a major disaster or traumatic event (we’ve certainly had our share of those lately).
According
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