Although I think lists are among the most (potentially) powerful feature of Twitter, it seems like its own employees aren’t too keen on them. A look at how Twitter’s employees use lists reveals some pretty interesting stats. For instance, just under half of their 500+ employees (44.09 percent) have never created their own Twitter list.
A Twitter list helps you focus your “ear” to just one group of people that you want to listen to on Twitter at one time. You can create a list of PR professionals, local businesses, social media marketers, comedians, celebrities, or any other group of people you think is worth hearing from.
Despite the invaluable tool this is for power users, Twitter’s own employees don’t take full advantage of what lists have to offer.
From Read Write Web, the below infographic shows that most employees at Twitter are just dabbling with lists, and likely aren’t using them to their fullest:
As you can see, over half (51 percent) of Twitter’s employees don’t even follow the official Twitter list of Twitter employees! And although the majority (70 percent) follow at least one list, 44 percent of them have never actually created a list themselves.
And, as Read Write Web exclaims, that 0.23 percent of employees who have actually created the maximum number of lists, currently set to 20, is just a single employee who was “just creating Lists titled one, two, three etc. while he was testing the error message that appears when you create the max!”
Lists aren’t a perfect tool, and there’s a lot that Twitter could do to improve them as I’ve written about before. However, they are an important tool for a large portion of Twitter’s power users, and I’d expect to see more list usage among its employees. If that were the case, though, we likely would have seen some improvements to Twitter lists in the past year, as opposed to them being basically relegated to a “non-feature” feature.
Still, I think Twitter would do well to consider upgrading its lists and putting the spotlight on how useful they are for social content curation.
Via Read Write Web