Twitter Earnings Report: Post World Cup, Wall Street Looking For Strong User Growth

Twitter will release its Q2 2014 earnings report tomorrow after the closing bell and while the market will be looking for growth in revenue, a strong earnings per share (EPS) number and a boost in ad sales, it’s only one metric that really matters: monthly active users (MAU).

In April’s Q1 2014 report Twitter beat analyst expectations with $250 million in revenues but the softer-than-hoped 255 million MAU number – up just 14 million since Q4 2013 – led to a stock sell-off with the price reaching new all-time lows in May.

Shares have rebounded somewhat since then, but Wall Street will be looking for some serious user growth numbers from Twitter following what was generally perceived as a successful World Cup campaign.