It’s no Lady Gaga meat dress, but X Factor judge and former lead singer of the Pussycat Dolls Nicole Scherzinger was sporting a Twitter outfit at Thursday night’s EE gala in the UK.
EE is the UK’s first 4G mobile network, and they wanted to launch with a bang.
Along with a star-studded red carpet, EE launched with a first-of-its-kind Twitter dress on display.
Scherzinger strutted her stuff in the Twitter dress all evening, as real-time messages from fans scrolled across her mid-section.
The dress consisted of two parts, a mini-skirt length dress under the layered ball-length gown made of French silk. The minidress has 2,000 LED lights attached, which lit up to display tweets in real-time. It was created by “wearable technology specialists” CuteCircuit, and took two months to put together.
Anyone who wanted their tweet to appear on Scherzinger has to use the hashtag #tweetthedress or send their message to the @EE Twitter account.
So would you wear this Twitter dress to your next big event?