Twitter’s Dream Metric Is Not Followers - It’s How Many People Saw Your Tweet, Says Cofounder
Since Twitter first opened its doors to the public back in July 2006, pretty much everybody has been obsessed with a single number – namely, how many followers do you have?
Attractive as large follower counts can look, they are, and always have been, a false metric. Easily gamed (or bought), follower counts are, in many cases, indicative of nothing, and they certainly do not tell us anything about a user’s actual influence.
So there has to be a better way to do this… right?
Perhaps so, at least according to Twitter cofounder and former CEO Evan Williams, who suggests that another familiar Twitter property might actually be the superior metric.
“The
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