Twitter has made a couple of updates to its direct message system in the past few weeks and is looking to launch a complete revamp of the platform in 2015. Those changes probably can’t come soon enough, as direct messages have always been cumbersome to use.
It’s also oh-so-easy to accidentally send a public tweet by mistake, as Twitter chief financial office Anthony Noto just found out when he accidentally leaked what appears to be Twitter’s plan to buy a company.
“I still think we should buy them,” Noto openly tweeted last night. “He is on your schedule for Dec 15 or 16 — we will need to sell him. I have a plan.”
The tweet was quickly deleted, but that doesn’t stop anything on Twitter nowadays.
Looks like Twitter’s CFO just had the first-ever M&A DM fail. pic.twitter.com/AuLxVOBJED
— Kevin Roose (@kevinroose) November 24, 2014
As to whom Twitter is acquiring (and courting), the company has given the usual “no comment”. Re/Code has a list of possibilities, which includes Shots, Storehouse, Secret, Prismatic, Drawbridge and Shopular. It could be any of these. Heck, it might be Snapchat. Or Pinterest. Or Hootsuite. Or none of these at all. Or something completely unrelated to acquisitions. Film at eleven.