Twitter Determines Top Super Bowl Commercial

Last night’s Super Bowl had Twitter buzzing for hours – with tweets largely commenting on the commercials and the half-time show. In the spirit of commercialism, social media monitoring firm Radian6 and advertising agency Mullen hosted the Brand Bowl alongside the Super Bowl. The Brand Bowl examined tweets related to all of those coveted commercials that ran during Super Bowl XLV, determining the favorite commercial of the very vocal Twittersphere.

Brand Bowl 2011 counted the number of tweets pertaining to a brand during the Super Bowl, and included sentiment analysis to see whether these tweets were positive or negative towards that brand.