Twitter Co-founders Back Fake Meat Company

The guys from Obvious Corp (aka Twitter co-founders, Biz Stone and Evan Williams) are backing an interesting venture: fake meat.

It looks like meat, it smells like meat, heck it even qualifies as a solid source of protein, but it isn’t meat! And it also isn’t soylent green, so push that 1970’s movie out of your mind.

The Obvious Corporation is backing Beyond Meat. The vege start-up is “focused on perfectly replacing animal protein with plant protein where doing so creates nutritional value at lower cost.”

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