Twitter CEO Wants to Make Twitter An Entertainment Platform
If Twitter is able to enlighten TV viewers to the service’s use as a second screen entertainment platform, it may be able to fight the user-growth slump.
Twitter is a simple platform with a variety of uses. There are comedy bots, users pseudo-live tweeting World War II, celebrities promoting products, and regular users showing off their dinner on Instagram. With various CEOs at the helm, Twitter has had different directions. CEO Dick Costolo wants to make it an entertainment platform.
Costolo is described by Sarah Lacy, founder and editor-in-chief of PandoDaily, as “[A] former stand up comedian, pop cultural [sic] enthusiast, and guy who is amused by the little things in life.”
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