Twitter Partners With CBS For Massive Video-Ads-Within-Tweets Program
Twitter and CBS are partnering up to bring live video clips to a Twitter timeline near you. This is the biggest partnership of its kind for Twitter, with CBS planning on incorporating Twitter-based ads into 42 of its TV shows and many of its web properties.
As Variety reports, the partnership was forged through the Amplify program, which launched in May. Amplify allows publishers to create in-stream video clips (like a preview of a season premier, or a weather watch alert, for instance) that include a short pre-roll or post-roll ad.
CBS
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