Twitter Grew By Almost One-Third in Canada in 2014

By Shea Bennett Comment

59% use Facebook in Canada (LinkedIn: 30%, Twitter: 25%, Instagram: 16%)

Twitter added 29.8 percent more users in Canada in 2014, and looks set to continue double-digit growth for at least one more year, reports eMarketer.

The platform boasted 5.9 million Canadian users last year, up from 4.5 million in 2013, when it recorded 34.1 percent year-on-year growth.

eMarketer expects Twitter to add another 15.6 percent more users in Canada in 2015, reaching 6.8 million in total, before dropping to single digit yearly gains through 2018, when 8.5 million people are forecast to be using Twitter in Canada.

Measured by penetration rate, Twitter is already more popular in Canada than the U.S. – 16.9 percent of Canadians use Twitter, compared to 16.4 percent of Americans.

Twitter Grew By Almost One Third in Canada in 2014

(Source: eMarketer.)