The One Thing Your Tweets Are Missing - And 4 Tips For Implementing It

To be successful on Twitter – whether you’re tweeting on behalf of a major brand, a small business, or yourself – requires a well-thought-out content strategy.

Why are you tweeting? When are you tweeting? To whom? How will you measure success?

Even when you’ve crafted that solid tweeting strategy – committing to practicing great social customer service, pushing out high-quality content, and pulling in new followers with engaging tweets – success may still be beyond reach.

And here’s the one reason why.

To break through the noise and efficiently maximize response on any platform, social media requires a strong, relevant, optimized call-to-action (CTA).

And there’s data to prove it.

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