Twitter Buys TweetDeck For $40 Million (But The Real Cost Will Be Met By TweetDeck's Users)

Back in April we wrote about speculation that Twitter was in ‘advanced talks’ to buy the popular Twitter client TweetDeck, based on a story in The Wall Street Journal. This, of course, followed rumours that TweetDeck had been acquired by Twitter-competitor and eternal thorn, Ubermedia.

Earlier this month, TechCrunch quoted sources that suggested that Twitter had indeed bought TweetDeck, but no further evidence materialised.

Now, finally, the deal is done. CNN announced last night that TweetDeck has been officially purchased by Twitter for more than $40 million in a mix of cash and stock.

So… what happens next?

Specifically, what will Twitter do with this new asset? I’ve speculated

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