Twitter has acquired Gnip, a major provider of social data (and a long-term Twitter partner), for an undisclosed amount.
Gnip has worked closely with Twitter for four years, delivering more than 2.3 trillion (yes, trillion) tweets to customers across 42 countries in that time, providing insights into a range of industries such as finance, marketing and business intelligence.
Chris Moody, CEO of Gnip, writes about the merger on the company blog:
Today I’m pleased to announce that Twitter has agreed to acquire Gnip! Combining forces with Twitter allows us to go much faster and much deeper. We’ll be able to support a broader set of use cases across a diverse set of users including brands, universities, agencies, and developers big and small. Joining Twitter also provides us access to resources and infrastructure to scale to the next level and offer new products and solutions.
This acquisition signals clear recognition that investments in social data are healthier than ever. Our customers can continue to build and innovate on one of the world’s largest and most trusted providers of social data and the foundation for innovation is now even stronger. We will continue to serve you with the best data products available and will be introducing new offerings with Twitter to better meet your needs and help you continue to deliver truly innovative solutions.
And Twitter has this to say on their official blog:
We believe Gnip has only begun to scratch the surface. Together we plan to offer more sophisticated data sets and better data enrichments, so that even more developers and businesses big and small around the world can drive innovation using the unique content that is shared on Twitter. We will continue making our data available to Gnip’s growing customer base. And with the help of Gnip’s Boulder-based team, we will be extending our data platform — through Gnip and our existing public APIs — even further.
Twitter would really benefit from a meatier, far more complex analytics backend – what they have now that supports their ad centre is pretty basic stuff – and this acquisition of Gnip could be exactly what they need to take this side of their business to the next level.