Twitter comes with a pretty steep learning curve, and brands looking to maximise their ROI (return on investment) on the micro-blogging social network need to ensure that they’re on the right path.
But where to begin? Well, sharing photos and behind the scenes information about your business is a great start. Make sure you’re listening to your customers and all of the Twitter mentions about your company. Ask questions of your followers. And, perhaps most importantly, establish a clear and consistent brand voice – how to you want YOUR business to appear on Twitter?
The infographic below presents eight tips for maximising your brand’s presence on Twitter, helping you build your following, reputation and customer’s trust.