Customers Prefer Twitter To Facebook For Brand Product News, Support And Purchases [STUDY]
Web traffic analytics service Compete.com recently published the results of a field survey that looked to determine how consumers are using social media, and how that behaviour impacts on their interaction with brands.
The study revealed some interesting data about Twitter, including how users of the microblogging platform are more likely to engage through a mobile device and post updates whilst watching TV shows. More importantly for marketers, Twitter beats both Facebook and LinkedIn as a medium for engaging with brands, notably for product news and that all-important end purchase.
Compete’s survey suggested that:
43% Of Twitter Users Access The Service Through A Mobile Device
Which compared to 34% for Facebook and just 9% for LinkedIn.
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