Twitter’s New Brand Page Rollout Continues, Includes Volkswagen, NBC And The Huffington Post

By Shea Bennett Comment

Twitter’s new-look brand profile pages, which the company announced back in December with select partners, has began a larger rollout, with several major brands now sporting the redesign on their Twitter profiles.

Twitter brand pages include a customizable header image, pinnable tweets and other features… but it comes at a hefty price.

Twitter has activated the new profiles for Volkswagen, National Public Radio, NBC News, The Huffington Post, Al Jazeera, and others.

Some 21 brands launched with the new-look pages last year, including American Express, Best Buy, Bing, Chevrolet, Coca-Cola, Dell , Disney, General Electric, Hewlitt-Packard, Intel, JetBlue, Kia, McDonald’s, Nike , PepsiCo, Staples, Verizon Communications Wireless, NYSE Euronext, Heineken, Subway and Paramount Pictures.

While the brand pages themselves are free, Twitter has asked for a $25,000 commitment to ad purchases in 2012 for the privilege.