Good News Everyone! Twitter Contributed A Big Fat Zero To Black Friday Sales, Says IBM [STUDY]
Black Friday has come and gone and, by almost all accounts, it was a great success. Mobile traffic to retail websites grew by 67 percent – almost one quarter of all consumers used a mobile device to visit a retailer’s site – and mobile sales exceeded 16 percent, up from 9.8 percent in 2011.
Overall, Black Friday online sales grew by 20.7 percent on last year.
And Twitter’s contribution? Zip. Zilch. Nada. A big, fat zero percent.
That’s according to new data from IBM, which calculated that shoppers referred from social networks, including Facebook, Twitter, LinkedIn and YouTube, generated just 0.34
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