According To Twitter, People Actually Enjoyed Black Friday This Year [STATS]

Despite the crush of crowds and the risk of serious bodily harm, shoppers seemed to feel pretty positive towards Black Friday this year – at least according to Twitter sentiment.

As Mashable reports, Twitter users flocked to the network to talk about Black Friday. But they weren’t going there to complain.

More shoppers expressed positive sentiment toward Black Friday this year than they did in 2012, according to sentiment analysis from Crimson Hexagon.

Nearly half (45 percent) of all tweets that mentioned Black Friday leading up to the big day were positive in nature, compared to just 38 percent from 2012.