Twitter Tried (And Failed) To Buy Bit.ly (Who Had Already Turned Down Google)
Interesting report over at Business Insider that details a failed attempt by Twitter to buy bit.ly in January.
Why? Price, of course. Bit.ly’s was too high for Twitter. One source tells us Bit.ly’s asking price was under $100 million, but still a “big f—ing number.”
Twitter and Bit.ly were far apart on price in part because the people running Bit.ly view it as a service that extends beyond Twitter. One source close to Bit.ly tells us that of the 3.5
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