Twitter And Bing Extend Partnership, Create Searchable Profiles And Hashtags

Bing is vying to become the supreme Twitter search tool, and it definitely has a leg up on its rival Google. In a recent announcement, Bing unveiled new ways to search Twitter hashtags, profiles and celebrity news via its search engine.

In a blog post on Friday, Bing announced that it was extending its partnership with Twitter, which was renewed back in November, by serving up tweets in its search results whenever anyone types in a hashtag or a @username.

As the blog post explains:

“The central idea behind the approach is that the most interesting content on Twitter can be determined by a combination of a tweet’s popularity, its freshness and the authority of the user tweeting it.