Marketer’s Guide to the Major League Baseball World Series (on Twitter) [INFOGRAPHIC]

The 2014 MLB World Series is underway, with the San Francisco Giants enjoying a 1-0 lead on the Kansas City Royals after their victory yesterday. Game two is tomorrow, and Twitter provides an easy and effective way for fans to get involved.

Marketers, too, have an opportunity to use Twitter to interact with an engaged audience of baseball fans in real time. Check the visual below for some key metrics, statistics and hashtags from the World Series, which comes to you courtesy of SHIFT.

(Source: SHIFT.)