Twitter Awareness Is At 92%, But Actual Usage Is Only 8%

It looks like Twitter still has a way to go before it hits the mainstream. A new study from eMarketer shows that Twitter awareness in the general US population is at 92%, but that only about 8% of those examined actually use the service.

In 2008, a paltry 5% of US consumers had ever heard of Twitter, and an even more paltry 1% used it. And while awareness of Twitter has grown exponentially since then, to the 92% that it currently enjoys, its use has seen more of a slow incline: