Twitter And ESPN Amp Up Their Collaboration
Back in December, Twitter teamed up with ESPN and Ford to provide embedded replays from football games in posts sent via Twitter.
The replays, which each began with a short promotional clip for the Ford Fusion, were selected by ESPN’s college football editors and promoted by both ESPN and Ford to people not following Ford or ESPN on Twitter, but solid potential followers based on the people they follow and what they tweet about.
The partnership was evidently a success (in fact, ESPN said the video highlights were seen more than 7 million times), because Twitter and ESPN are amping up their joint efforts.
ESPN plans to show video-highlight clips on Twitter of major sports events in the coming year, including soccer matches leading up to the World Cup, college football and the X Games.
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