NCM Media Networks, the largest national cinema network in the U.S., has announced a deal with Twitter to develop a new series that will bring entertainment-related tweets and Vines to movie theatres.
Completely powered by Twitter Amplify, Twitter’s multi-screen partner program, the new show will last just a single minute and be compromised entirely of quick-moving segments that will look at hot news and trending movie and entertainment content on Twitter and Vine. Using bespoke hashtags fans will be able to share their own stories and reactions and some of their tweets may be incorporated into the show.
“We’re looking for an innovative brand that wants to become part of the movie experience in a valuable way by joining in, and even leading, the social media conversation,” said Cliff Marks, president of sales and marketing with NCM Media Networks. “Twitter has become an amazing barometer of movie trends, and this new show will take theater audiences beyond the red-carpet for an original look inside the world of movies.”
“We are always looking for new ways to bring great and useful content to users with our partners,” said Glenn Brown, senior director of Twitter Amplify. “Movie audiences are naturally social, and this partnership allows Twitter to work together with NCM Media Networks to help brands reach moviegoers in a unique and creative fashion.”
The venture is expected to launch mid-2014.