Twitter And BBC Partner To Bring News Clips To Your Timeline

Twitter has been furiously signing partners to its in-tweet video platform Amplify in recent weeks, and this week it score a big one: BBC Global News has joined Twitter Amplify as the first international news organization to bring embedded video (and ad) clips to its Twitter audience.

Through Amplify, BBC Global News will showcase relevant in-tweet video clips that compliment its news programming, while also offering its advertising partners a new, innovative way to reach its online audience.

In a press release announcing the partnership, James Montgomery, Director of Digital & Technology at BBC Global News Ltd explained:

“This new collaboration harnesses our global reach and newsgathering capabilities to bring our advertising partners clever and impressive products.”

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