Twitter Launches New Advertising API
Twitter has launched its long-awaited, heavily-rumoured and much-requested advertising API, which promises to reward marketers for “being good, not for being loud”, and have announced five early partners who have been working with the API and can now offer advertising features to their clients.
The brands – Adobe, HootSuite, Salesforce, SHIFT and TBG Digital – were chosen by Twitter because they “address some of the most pressing needs of marketers”, and over on the official Twitter advertising blog, Twitter has revealed that it has been testing the ads API with these partners since January to prepare for today’s official launch.
Since
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