Most of us have seen a promoted tweet, account or trend on Twitter, but how relevant are these advertisements to the average user?
Not very, suggests data from a new Deutsch Bank study, which revealed that while more than half of Twitter users have seen a promoted tweet on the network, just 17 percent felt that these messages were relevant to them.
Almost half of respondents (48.7 percent) thought the ads were totally random, while 34.2 percent felt that they simply were not useful.
Of course, relevant is a very expansive term, certainly when applied to advertising on the internet. After all, how many online ads are truly relevant? Not many. Still, this is another warning shot for Twitter as it struggles with growth issues and profitability.
(Source: Deutsch Bank.)