Twitter Ads Launch in 12 New Markets, Including Austria, Czech Republic, Switzerland and Ukraine

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By Shea Bennett Comments

Twitter Ads Launch in 12 New Markets, Including Austria, Czech Republic, Switzerland and Ukraine

Today Twitter has announced a big expansion in the reach of its advertising products, which have now launched in 12 new markets across Central and Eastern Europe.

The full list of countries includes Austria, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland, Ukraine and Portugal.

Twitter ads are now available in a total of 35 EMEA (Europe, Middle East and Africa) territories.

“We’ve heard positive feedback from brands around the world about how our recent product developments have helped accomplish goals like driving engagement or direct-response actions like website traffic, video views, leads and sales,” writes Ali Jafari, VP of Direct Sales, Europe, on the official Twitter blog.

Twitter ads made their debut in 2010. The platform recent unveiled a new interface and earlier this month Twitter launched its latest product, Promoted Video.

(Source: Twitter Blog.)