Are Twitter Ads Actually Damaging Brands? [SURVEY]

A new survey suggests that social media users who see brand advertisement on Twitter and Facebook might actually become more negative towards those brands.

Social and mobile advertising firm MediaBrix conducted a survey of 2,516 adults in the United States, asking them about their perception of social media ads.

They found that 62 percent of those who had seen ads in-stream on Twitter (such as a Promoted Tweet) in the past 12 months had a negative or unchanged perception of the brand being advertised.

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