Twitter Prepping Its Own Version Of The Facebook Ad Exchange
Rumor has it that Twitter is prepping an ad-retargeting exchange to rival Facebook’s.
The practice works by locating people on the social network who had previously visited a brand’s site and retargeting them with non-standard display ads in hopes of luring them back to the brand site.
While Facebook didn’t launch Facebook Exchange (FBX) until last summer, after its IPO, it’s looking like Twitter might take the reverse route.
According to Ad Age, Twitter wants brands to buy directly on the exchange, and has been reaching out to multichannel retailers.
Some
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in