Today, Twitter announced that it has acquired SnappyTV, a video-clipping and -sharing service. The two companies have worked closely to enable brands to share video content and this partnership will mean deeper integration of SnappyTV into the Twitter platform.
This news almost seems like a no-brainer. With Twitter becoming a second-screen destination, and CEO Dick Costolo declaring the network an entertainment platform, it makes sense that Twitter would acquire a company it has already been working with to provide more embedded video distribution capabilities.
“As Twitter has grown as the companion to live events and broadcast media, SnappyTV will help partners and brands bring the best videos into the conversation, when it matters most,” says the official Twitter blog post.
In fact, Twitter has been shifting more toward a focus on visual media recently. Vine, images automatically appearing in the stream, the enabling of GIFs and now the SnappyTV acquisition — it’s clear that Twitter is building a foundation for rich visual media distribution.
Still, while GIFs and Vine are tools for the users, SnappyTV is a tool for brands and broadcasters, which has the potential to result in engaging content for those who turn to Twitter for their second-screen experience.
“Our goal is to help publishers quickly share great moments from events so people can experience those moments as they happen.”