Twitter Acquires Video-Clipping Service SnappyTV
Twitter is building a foundation for rich visual media distribution.
Today, Twitter announced that it has acquired SnappyTV, a video-clipping and -sharing service. The two companies have worked closely to enable brands to share video content and this partnership will mean deeper integration of SnappyTV into the Twitter platform.
This news almost seems like a no-brainer. With Twitter becoming a second-screen destination, and CEO Dick Costolo declaring the network an entertainment platform, it makes sense that Twitter would acquire a company it has already been working with to provide more embedded video distribution capabilities.
“As Twitter has grown as the companion to live events and broadcast media, SnappyTV will help partners and brands bring the best videos into the conversation, when it matters most,” says the official Twitter blog post.
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