Twilio Halves SMS Rates as Apple's iMessage, Other Rivals Raise The Heat in Group Messaging
Twilio, which serves as a backbone for many popular group messaging apps like GroupMe, cut its rate for third-party developers to send SMS to 1 cent per message from 2 cents.
The price cut, which was made several weeks ago and announced today, comes just as Apple announced a free messaging product in the next version of iOS.
The move wasn’t in response to iMessage, but Apple’s product not only has the potential to cannibalize SMS revenues for carriers, it may also threaten the numerous messaging startups that have sprouted up over the last year.
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