Consumer Tweets Show Holiday Travel Isn't as Bad as People Expect

The common perception among travelers is that the holidays are a terrible time to travel, especially the weeks surrounding Thanksgiving. However, when social analytics firm 4C insights looked into the social media mentions that airlines received during the Thanksgiving travel rush, they found that mentions weren’t unusual when compared to any other time in November.

The first trend of note is that there are increased numbers of travelers over Thanksgiving, and this correlated with an increase in airline mentions during the same period.