Would You Wear The Bra That Tweets Whenever It's Unclasped?

There’s something very pleasing about particularly innovative uses of social media, and a new campaign from OgilvyOne Athens, which proposes to raise awareness of breast cancer and the importance of a regular self-check breast examination, is one of the most creative I’ve seen.

Let’s take a closer look at the tweeting bra.

The concept is simple. Maria Bacodimou is one of Greece’s most popular TV presenters, and she has bravely agreed to wear the tweeting bra for two weeks.