What happens when you take an MMO phenomenon that has captured the attention of millions worldwide and combine it with one of the leading social communication tools? The answer is the emergence of a new hybrid that combines World of Warcraft and Twitter into a new creation known only as TweetCraft.
Ironically, the combination of these two time sinks might actually save some time. Insane sounding, its true, but TweetCraft is actually a new, in-game client for WoW players that actually allows you to send and receive Tweets within the fantasy realm of Azeroth. That means all your Tweeting and leveling can now be done simultaneously!
Of course, as all Azerothians know, the realms of WoW tend to get a bit busy (with all that questing and player vs. player), so the app actually has a very nice queue system that lets you Tweet when it is convenient (something that more social apps could benefit from). Moreover, and in the spirit of social gaming, TweetCraft even incorporates a simple means to upload in-game screenshots using the Twitter photo sharing site, TwitPic.
While interesting, the most potential for the application lies in its ability to send AutoTweets. Such concepts have been seen in Twitter-based games such as Spymaster, SNODS, and 140 Mafia, but neither of these titles have (or likely will ever have) the following that World of Warcraft does.
A myriad of sites follow the going-ons of guilds and PvP teams throughout the game world; so much so that streaming broadcasts of raid instance runs (some of the most difficult encounters built by the developers) or arena matches (high end player vs. player) are common place. In fact, these broadcasts often see thousands of viewers each time they are shown.
TweetCraft is already capable of sending AutoTweets when a player logs in, enters an instance, or earns an achievement. However, it is extensible so that AddOn authors (and there are plenty for WoW) can register messages or events to AutoTweet.
What does this mean? It means that in time, players utilizing Twitter will be able to broadcast accomplishments such as tournament wins, raid boss kills, and god knows what else. Not only will this give gaming news sites a new source of information, but actually creates a bridge between World of Warcraft and social networking. The only question is – how much will this bridge grow? That will depend, emphatically, on how well the AddOn creators accept and incorporate this new, and potentially powerful, application.