Twitter's Latest Experiment: 'Views' In Tweets

Twitter tries out new features all the time – indeed, back in September the company revealed that it’s “rare for a day to go by when we’re not releasing at least one experiment”. Most of these experiments don’t become parts of the core system, and they’re always tested on a small subset of users.

Right now, one of Twitter’s current experiments is showing how many times your tweet has been viewed by others. Which has pros and cons, both for users and Twitter themselves.

The view figure is showing up to some on Twitter’s official iOS app.