Tweet Smarter, Not Harder [INFOGRAPHIC]

You’ve listened to the hype. You’ve read case study after case study. You’ve seen that little bird logo everywhere. And your brand could certainly use a little push. So, excitedly, you sign up for a Twitter profile for your business. And wait.

And wait. And wait. And nothing happens.

Does this sound familiar?

Twitter has a pretty steep learning curve, and when you first join the network it can quickly get overwhelming. Because the micro-blogging channel gets so much attention it’s easy to think that it’s something magical – you just show up and it does all the work for you.

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