Full Page Tweet Ad Is Making Waves (And May Be Breaking Rules)
Readers of the New York Times on Saturday might have done a double-take, as they opened the paper only to see a tweet.
A full-page ad in Saturday’s New York Times featured only a single tweet that promoted the film Inside Llewyn Davis.
It’s nothing new for movie promotions to feature bare text (think “Amazing…” and “Thrill-ride!” on the back of Blu-ray cases), but the way this tweet was mocked up might have broken Twitter’s rules on using tweets in advertising.
“For Your Consideration” full page @nytimes
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