Full Page Tweet Ad Is Making Waves (And May Be Breaking Rules)

Full Page Tweet Ad Is Making Waves (And May Be Breaking Rules)

Readers of the New York Times on Saturday might have done a double-take, as they opened the paper only to see a tweet.

A full-page ad in Saturday’s New York Times featured only a single tweet that promoted the film Inside Llewyn Davis.

It’s nothing new for movie promotions to feature bare text (think “Amazing…” and “Thrill-ride!” on the back of Blu-ray cases), but the way this tweet was mocked up might have broken Twitter’s rules on using tweets in advertising.

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