TVEyes Turns Eyes Toward Social Networks, Blogs, Print
TVEyes recently added monitoring of social-networking site such as Twitter, Facebook and YouTube, as well as blogs and print publications’ Internet content, to its already-existing Media Monitoring Suite service, which provides real-time search and monitoring of television and radio.
When asked how Media Monitoring Suite manages to sift through the mountains of content available on social-networking sites and blogs to find relevant material, president and CEO David J. Ives said:
Our goal is identify the most important influencers on Twitter, Facebook, YouTube, etc.
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