Nielsen’s Social Guide wanted to figure out exactly when during TV shows people are tweeting.
Is it during commercial breaks when they have a breather to pick up their phone or tablet? During the climax of an episode when there’s the most to weigh in about? Does genre affect tweet times?
According to Social Guide’s research, 70% of TV tweets are sent in program time, and only 30% in commercial time.
When do you tweet during TV shows?
(Source: Social Guide.)