TV stations, automotive brands love Facebook hashtags

In June 2013, Facebook adopted a Twitter and Instagram staple by allowing hashtags to be clickable on the site. Reaction to the use of hashtags on Facebook has been mixed, but there are several brands who hashtag their posts.

Analysis by Quintly shows the top hashtag users on Facebook in the fields of automotive, hotel, politicians, TV shows and banks/financial institutions. TV and automotive pages were the highest hashtag utilizers among this group, with a Costa Rican television station actually using them most often.

Here’s the overall tally via Quintly, taking into account Facebook posts from July 1 through Dec.