TV A Factor In Facebook’s Hashtag Rollout

By David Cohen 

Following Facebook’s introduction of clickable hashtags Wednesday, Justin Osofsky, the social network’s director of platform partnerships and operations, focused on how hashtags will factor into discussions about television shows in a note on the Facebook + Media page.

Taking a page from Facebook’s announcement introducing the new feature, Osofsky used hit HBO drama “Game of Thrones” to highlight potential uses for hashtags, nothing that while 5.2 million people watched the “Red Wedding” episode of the series, there were more than 1.5 million mentions of the show on Facebook, and more than 70 million people in the U.S. were logged into the social network when the episode aired.

Osofsky cited a recent survey by Nielsen, which found that 29 percent of respondents post about TV shows on Facebook, and he said 88 million to 100 million users in the U.S. log into the social network each night during primetime, adding in his note:

Over the past few months, we’ve worked to better surface the conversations about TV and other shared interests that are already happening on Facebook. For instance, we introduced a more visual design to better honor content in News Feed and launched verified pages and profiles to help people connect with authentic celebrities and organizations.

We look forward to working with media partners, broadcasters, and journalists on how best to leverage these new tools. As always, as we launch products and experiences, we want your feedback on where we can improve and what we should build next.

Readers: Will clickable hashtags change how you interact with Facebook while watching television?

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