Turner Sports Plays Ball with Facebook
The Kansas City Royals brought an abrupt end to Turner Sports’ coverage of the American League Championship Series by sweeping the Baltimore Orioles, but the cable programmer was still able to show off some of the features enabled by its embedding of Facebook into its live postseason productions.
The Kansas City Royals brought an abrupt end to Turner Sports’ coverage of the American League Championship Series by sweeping the Baltimore Orioles, but the cable programmer was still able to show off some of the features enabled by its embedding of Facebook into its live postseason productions.
Rob Shaw, who works on strategic partner development for sports media content at the social network, discussed the integration of content from Facebook and Instagram into Turner Sports’ broadcasts in a post on the Facebook Media blog:
Facebook was the first social media company to be “embedded” in Turner’s live production during the Major League Baseball postseason, working hands-on with broadcast producers to create more than 20 on-air integrations of Facebook and Instagram content.
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