Turner Sports Inks 14-Year Pact with NCAA.com

Turner Sports secured a substantial addition to its roster of sports-related Internet properties, reaching a 14-year deal with the NCAA to operate digital properties associated with its NCAA.com, reports Marcus Vanderberg of sister blog SportsNewser.

The NCAA joins NBA.com, WNBA.com, PGATOUR.com, and NASCAR.com under the Turner Sports umbrella.

The site will relaunch during the first quarter of 2011 with more original fare, enhanced selection shows, and live video for all 88 championship tournaments across 23 NCAA sports.

For more, please see SportsNewser.

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