Altoids' Branded Facebook App Lets Users "Tune Out" Some Friends
Altoids, makers of breath mints, has launched a free application for desktops yesterday allowing the user to create a special stream of Facebook friends and “Tune Out” everyone else on Facebook. Tune Out was previously available for iPhones and iPads and can be downloaded at the Altoids Facebook Page on the Tune Out tab — it’s one of the cleverer branded Facebook apps we’ve seen to date.
Altoids is promoting the app as a way to help people filter through the many “friends” most users have on Facebook these days so they don’t miss out on hearing from the people they actually care about.
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