Tumblr released an update for iOS today that allows users to share a post using other social media without leaving the app.
“Now you can do more than just reblog when you find something you love on Tumblr for iPhone and iPad,” the company said in a blog post.
The update allows users to share a Tumblr post to Facebook or Twitter or save it for later using Instapaper or Pocket. They can also email an entire formatted post.
The new features give the blogging platform new tools with which to virally expand its audience.
The update also includes a few improvements to the mobile user experience. Users can search the list of those they follow alphabetically. And animated GIFs, embraced by Tumblr, also cycle through as the user scrolls.
Yesterday, Tumblr launched its first app for Windows Phone; it allows users to create posts using voice commands.