What Does Creatrs Network Mean for Tumblr's Future?
After a year-long test, Tumblr launched a program that connects creative talent with brands to create high quality native ad content.
Back in 2010, Tumblr CEO David Karp told the Los Angeles Times the network was pretty opposed to advertising, but he’s since changed his position. Yahoo CEO Marissa Mayer is also a firm believer in the power of native advertising, especially when it comes to Tumblr. However, Tumblr continues to support it’s users and the latest initiative the Creatrs Network, which pairs advertisers with Tumblr’s power users to create high quality native ads.
“We will take a much more aggressive stance, as far as protecting artists’ work,” David Hayes, Tumblr Head of Creative Strategy, told Wired.
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