Tumblr Introduces Sponsored Posts in Desktop Content Streams
Tumblr will roll out sponsored posts into user's main content feeds, the company said today.
Tumblr will roll out sponsored posts in user’s main content feeds, the company said today.
“These posts will simply blend in with the posts from the blogs you follow,” the company said.
Tumblr first limited paid content to a window, called Radar, at the right hand side of the feed of blog posts on the user’s landing page, or Dashboard. Last month, it introduced sponsored posts in the content feed itself in mobile apps.
Tumblr said the rollout had not been affected by its recent acquisition by Yahoo.
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